Jeez – How is Universal Analytics new? UA = Give everything a foreign key to a user table. Done. http://t.co/wBzWbFq8ux via @justincutroni — Will Johnson (@Web_Will) July 3, 2013 A while back, Google announced their Universal Analytics tool – or an extension of their Google Analytics tool.  To much fanfare, the tool is heralded as […]

Which of these two blocks of text are more important for any marketer or business person to understand?  Block#1 You’ve rented two lists and sent the exact same mail piece to each list.  List A had a response rate of 0.36% and an average order value of $367.  List B had a response rate of […]

Every person involved with calculating models and summing up figures has a different name for what they do.  Data Science is the new buzz word but some industry heavyweights have argued the term is different from the rest and others think data scientist isn’t for practitioners.  My belief is that it doesn’t matter what you call […]